Originally Posted By: spackard
If you ask Alexa for oil (or whatever), it'll suggest an Amazon Choice product. I have no idea if it elevates an Amazon Basics product in what it returns. Maybe the customer does that.
Originally Posted By: Mr Nice
Alexa will always default to Amazon Basics if you don't say a brand name for ___ product. There is a nice profit margin on Amazon Basics products
I hadn't thought of that. These days, I use Google's voice assistant (Windows laptop & also Android smartphone based), and both seem to select Mobil1 0w20 when I ask them "What is a good 0w20 oil to use?". Siri on Apple phones/computers might pick something else, don't know.
So does Google get paid by Mobil for recommending their oil on their search engines? I wonder!
Alexa is different since they are more strongly associated with Amazon of course, but Amazon can make money no matter which oil you decide to buy I guess.
Of course, it may explain why Alexa-Amazon's 0w20 house-brand oil is $6 more than Walmart SuperTech 0w20 (identical) oil in the 5-qt size, as Amazon might be making more money off their own AmazonBasics line.