7K seems a bit (esp for the specific product) but amha ol guy.
On this one? I'd go 1k. More'n I skip it (even considering the macro economy, timing, product, etc).
Here is that same Soul GT (matching vin) listed on dealer website for "only" $27,625 with a contact us link lol. "Pricing displayed is not final selling price. Contact dealer for final selling price"
I sent an email to Kia USA and also Hyundai a few months ago and got basically the same canned response from both of them. “Ohhhh nooo there’s nothing we can do, our hands are tied”
I think that’s a load of BS. They could punish the price gouging ”stealerships” (they really earned that name) by sending them less desirable cars. Like send these jerks only Kia Rios until they stop this nonsense.