View Photos of the 2025 Toyota Crown Signia
See exterior and interior images of the new Toyota Crown Signia mid-size SUV, with its standard hybrid AWD powertrain.
www.caranddriver.com
Replaces the Venza.
And I really want one.
One thing toyota does need to do is streamline its line up. Too much overlap.IMO the Venza was a confused vehicle. Lacked many features and had many you would not expect in the base model. Had minimal storage in the front seat areas. The powertrain was great. The driving experience, meh. Too many nannies. Mine leaked water from the bottom door seal when driving even in moderate rain. Told me something wasn't right. Glad the Maverick came in when it did.
I've always felt once that is gone, Toyota has little to offer. Toyota represents reliability to me, first and foremost.Honestly don't care what toyota does as long as their mechanical reliability stays great.
The rest is just a matter of price.
Price and size are not the only differentiators. Each of those vehicles compete in a different market segment.One thing toyota does need to do is streamline its line up. Too much overlap.
Corolla at the top end competes with the prius, the prius is overlapping the camry in price
The whole crossover thing is all within a few thousand of each other, making them redundant.
Market segments are an illusion. Please tell me why someone would buy a prius hybrid for 30 grand if you can get a camry hybrid for 30 grand, all options are identical (because they are in fact, identical).Price and size are not the only differentiators. Each of those vehicles compete in a different market segment.
Hatchback vs. Sedan. Niche vs. Mainstream.Market segments are an illusion. Please tell me why someone would buy a prius hybrid for 30 grand if you can get a camry hybrid for 30 grand, all options are identical (because they are in fact, identical).
'halo' car for the segment, retaining their position in the segment, retaining customer loyalty pending their next offering...in short market retention. They can afford to keep what is probably a lower margin offering at this point.Hatchback vs. Sedan. Niche vs. Mainstream.
Market research has been done to validate the financial rationale behind developing these models. YTD sales of Camry are 218K vs. 28K for Prius.
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Toyota Motor North America Reports U.S. September and Third Quarter 2023 Sales Results - Toyota USA Newsroom
PLANO, Texas (Oct. 3, 2023) – Toyota Motor North America (TMNA) today reported U.S. September 2023 sales of 203,904 vehicles, up 13.9 percent on a volume basis and up 9.5 percent on a daily selling rate (DSR) basis versus September […]pressroom.toyota.com
Truthfully, I am not even sure why Toyota keeps the Prius around.
Valid point - Prius owners have traditionally been one of the most loyal customer bases in the industry. Though, the era of one product subsidizing another - seems to be rapidly ending across the market.'halo' car for the segment, retaining their position in the segment, retaining customer loyalty pending their next offering...in short market retention. They can afford to keep what is probably a lower margin offering at this point.
They keep it because it is an icon. Celebrities buy the Prius so they can be seen as "green". They could buy a Corolla instead, but it won't signal the same virtues. And the Corolla isn't a Monopoly-game token.Truthfully, I am not even sure why Toyota keeps the Prius around.
Maybe 15 years ago.They keep it because it is an icon. Celebrities buy the Prius so they can be seen as "green".
LOL Yep, that's true!Maybe 15 years ago.
Bingo, and what a brilliant marketing exercise the Pruis is. The first gen was a great car and technical showpiece, but it was a generic, appliance looking sedan that could be mistaken for any one of a number of sub compacts. Now enter the second gen with its oh so distinctive appearance that is instantly recognizable and it is a smashing success. Some consumers buy cars to be noticed and, especially in the eco-conscious segment, Toyota really tapped into that. Would never own a Prius, but I truly admire the business moves behind them.They keep it because it is an icon. Celebrities buy the Prius so they can be seen as "green". They could buy a Corolla instead, but it won't signal the same virtues. And the Corolla isn't a Monopoly-game token.