Thank you. I think it's a great idea, and a very attractive one. I'm not so sure about its execution yet. We have no idea if this is the real deal, or one of the many, many gimmicks we've seen come and go over the years.
At US$29.99 for two for my G37, and that's not counting shipping or taxes, I'm not trying them anytime soon. Of course, it can be argued that their instructions to leave the oil in for 30,000 miles and changing the filter every 10,000 miles will save me money. That's absolutely correct.
Someone who chooses to use something like Amsoil Signature Series or M1 EP or Castrol Edge gold bottle or Pennzoil Ultra Platinum might be in a good place. I'm not so sure about someone choosing a very basic oil in an application they shouldn't, and trying a 30,000 mile OCI. And you know, some people will try things like that.
My G37 has a 3750 mile severe service interval. I'm not sure a 30,000 mile OCI in it on a generic 5w-30 conventional is a good idea. I'd love to see some UOAs on such an experiment, but I'm far from sold on trying it myself.
In any case, there are many, many people out there who would consider trying a filter with this much promise but would not be comfortable with 30,000 mile OCIs and 10,000 mile FCIs, even those who aren't under warranty. MG does have to realize that there is a market for premium filters for those who do 3,000 mile OCIs, even. Plenty of Fram Ultras never go their 15,000 mile advertised distance. And customers can do that, since Fram hasn't priced the thing out of that market.
If they want to have mainstream acceptance, they're going to either have to prove that their 30,000 mile OCI and 10,000 mile FCI is widely feasible or they have to lower their prices, or, preferably, do both. If they want to remain a niche product for extended OCIs only, I would suggest they would be well served striking up a partnership with someone like Amsoil.
At US$29.99 for two for my G37, and that's not counting shipping or taxes, I'm not trying them anytime soon. Of course, it can be argued that their instructions to leave the oil in for 30,000 miles and changing the filter every 10,000 miles will save me money. That's absolutely correct.
Someone who chooses to use something like Amsoil Signature Series or M1 EP or Castrol Edge gold bottle or Pennzoil Ultra Platinum might be in a good place. I'm not so sure about someone choosing a very basic oil in an application they shouldn't, and trying a 30,000 mile OCI. And you know, some people will try things like that.
My G37 has a 3750 mile severe service interval. I'm not sure a 30,000 mile OCI in it on a generic 5w-30 conventional is a good idea. I'd love to see some UOAs on such an experiment, but I'm far from sold on trying it myself.
In any case, there are many, many people out there who would consider trying a filter with this much promise but would not be comfortable with 30,000 mile OCIs and 10,000 mile FCIs, even those who aren't under warranty. MG does have to realize that there is a market for premium filters for those who do 3,000 mile OCIs, even. Plenty of Fram Ultras never go their 15,000 mile advertised distance. And customers can do that, since Fram hasn't priced the thing out of that market.
If they want to have mainstream acceptance, they're going to either have to prove that their 30,000 mile OCI and 10,000 mile FCI is widely feasible or they have to lower their prices, or, preferably, do both. If they want to remain a niche product for extended OCIs only, I would suggest they would be well served striking up a partnership with someone like Amsoil.