Don't use their dino or syn. With the majors like QS, MC5k, HavDS et al. within $1-$2 a jug and promo specials, little cost benefit for me. Same for syn with QSHP/UD within $1.50-$2.00 a jug and PP close and sale/filter combo promos/rebates, I stick with the majors.
Do use their transmission fluid, particularly right now, their multi vehicle ATF.