not standard equipment on all cars. In this day and age when drive by wire rules, cruise control is just a computer programming routine, right? It probably doesn't more than a few bucks to add cruise control for manufacturers. I definitely understand the business-profit case for cruise control as an option on a higher than base model trim but I figured with manufacturer competition cruise control would eventually become standard, but it hasn't, it's almost like a unofficial conspiracy among manufacturers to keep cruise control as an option. I don't mind to be honest, but I did notice.