Originally Posted By: dishdude
Is it possible that there just isn't a huge market for these SUV/Pickup hybrids? I don't remember the Explorer Sport-Trac selling too strongly either. Perhaps the person that wants to own a truck wants a real truck with a body on frame design and V8 engine even though they totally don't need it.
I kinda think the market for the Ridgeline would be a nicer interior, more conservative styling and targeted towards someone with an active lifestyle that wants to haul skis, bikes, a kayak, and plants for their garden. But in that case, they'd probably just buy a Tacoma.
Even with a lighter weight unibody, V6 and FWD, I don't think you're going to be able to overcome the aerodynamics of any pickup type vehicle and get any real improvement in mileage over a body on frame traditional truck.
I think this is basically the truth. It would fit the needs of many, but in the end, most size their vehicles for the most demanding of their needs, regardless of how often they use them. Or even just on the appearance of limitation. V6, lack of low range, 5k max towing and finally no great mpg boost.
Great idea, I'm glad that Honda explored it. If anything perhaps they have the right idea: introduce it, run it for what, 7 years? then kill it for a few years. Those who love the model will gripe about it being gone, then snap 'em right back up when the new model gets out. And Honda only has to do new model cycles half as often as a result. Niche perhaps but sales are sales.