Originally Posted By: iahawk
I used to try to explain this to people back when I was in the car business (90's).
Say a new car stickers for $25,000. Dealer invoice may be $23,000 (just using round numbers).deduct rebates, $1500 and dealer holdback (3% of list minus freight, $25K - $600 = $24,400 x 3% = $730).
that gives a true dealer cost of ~$20,770. This doesn't take into account the additional manufacturer to dealer incentives (example, sell 50 new Silverado's and Chevy gives the dealer an additional $1000 per unit in backdoor money).
So now this car that 'lists' at $25,000 can be bought by the dealer for $19700.
How much less does a used car have to sell for than a new one for someone to buy it? say $2000?
Now this $19,700 car has to sell for $17,700 on the lot. The dealer wants to make $2000 on the used car, plus some extra 'lot' and 'recon' fees...so he bids the car for $15,200.
That is how your $25,000 car is worth a little over $15K the week after you drive it off the lot.
Not saying it's right or I agree, just saying that's how it worked when I was in the business. Moral of the story? Don't ever buy new and then try to trade it shortly after.
So a dealer makes $8,000 gross profit selling a $23,000 car at invoice? I know he has lots of expenses (labor, mortgage, utilities) just didn't realize it was that high a margin business.
I used to try to explain this to people back when I was in the car business (90's).
Say a new car stickers for $25,000. Dealer invoice may be $23,000 (just using round numbers).deduct rebates, $1500 and dealer holdback (3% of list minus freight, $25K - $600 = $24,400 x 3% = $730).
that gives a true dealer cost of ~$20,770. This doesn't take into account the additional manufacturer to dealer incentives (example, sell 50 new Silverado's and Chevy gives the dealer an additional $1000 per unit in backdoor money).
So now this car that 'lists' at $25,000 can be bought by the dealer for $19700.
How much less does a used car have to sell for than a new one for someone to buy it? say $2000?
Now this $19,700 car has to sell for $17,700 on the lot. The dealer wants to make $2000 on the used car, plus some extra 'lot' and 'recon' fees...so he bids the car for $15,200.
That is how your $25,000 car is worth a little over $15K the week after you drive it off the lot.
Not saying it's right or I agree, just saying that's how it worked when I was in the business. Moral of the story? Don't ever buy new and then try to trade it shortly after.
So a dealer makes $8,000 gross profit selling a $23,000 car at invoice? I know he has lots of expenses (labor, mortgage, utilities) just didn't realize it was that high a margin business.