Had that engine in B5.5 Passat. made 105,000 miles, and sold it in excellent condition.
I knew issues with that and this is what I did:
1. Always used OEM oil filter!
2. In 90% of cases used good ole Castrol 0W30 GC. In some cases experimented with M1 0W40 or Pennzoil Ultra 5W40. Of all, Castrol 0W30 was best fit (noise, cold start). Since Castrol 0W40 now is same as old 0W30 except little bit thicker (just little, 12.85 compare to 12.21 in 0W30) I would use Castrol 0W40 that you can buy in Wal Mart. Change it EVERY 5K, not necessary 3K. However, 1st OCI do at 3K, and again for that 1st OCI use Casrol 0W40!
3. If you are not fan of Castrol, use M1 0W40 or any other oil that meets VW 502.00, VW 505.01 AND< and this is very important, MB 229.5!
4. DO NOT use Castrol Edge 5W40 that you can buy in AZ and other stores. It meets only MB 229.3 and it is sub-standard oil in that category.