Actually, what Michelin has done is a very smart move. Instead of running the risk of "cheapening" the Michelin name and reputation, they went out and picked up Uniroyal (low $), and BFGoodrich (middle $).
So now, they have a tire line for just about every budget and taste. It's a great marketing move, and very few people have any idea as to who *really* owns Uniroyal and BFGoodrich.
I think that Michelin has improved on the BFG line as well.
I had a set of Uniroyals on my truck, they were a complete disappointment. I've never had tires in my life, that felt like they were filled with pudding. On a luxury car, that might be a desirable feel, but not on a pickup truck that is used to build houses during the week, and tows a 7000# camper on the weekends.
So now, they have a tire line for just about every budget and taste. It's a great marketing move, and very few people have any idea as to who *really* owns Uniroyal and BFGoodrich.
I think that Michelin has improved on the BFG line as well.
I had a set of Uniroyals on my truck, they were a complete disappointment. I've never had tires in my life, that felt like they were filled with pudding. On a luxury car, that might be a desirable feel, but not on a pickup truck that is used to build houses during the week, and tows a 7000# camper on the weekends.
