I tried to prevent a Fram sale

[Gary Allan]

(imagine debating noises coming from me that may sound like ech ..or hmm)

No, I wouldn't say that, globey. What's a TG and EG cost? I searched google and found that the range of a TG was between $6-12 ..the EG appeared a bit cheaper ..with a few numbers in the under $4 range. I doubt that either would compare in performance to a PureOne for $5.95 every day at AA. The TG's were into M1 range ..heck, depending on part number, they were into EaO range if you were a preferred customer. So, sure, they may be everything you say ..but they're still way over priced for what they give you.

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Looking at Fram Extra Guard, it actually has a metal screen over all the pleats, not likely to collapse. No other filter I know of has that.

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I think you'll find that this is a function of your Audi/VW 30 psid spec bypass valve ..and if you're getting it for $5 ..you're getting the deal of the century on what most pay (about or near) for the standard orange can @ WM. I think you're talking about the Extended Guard if you're talking about "standard" screen. They appear all over the internet for the 'everyday low price" of 9.95 with others charging $13. You're still into (amost) two PureOnes and one M1 at the lowball price.

Click on "technology" for each filter

 

[Gary Allan]

Just to reiterate. It's not the product, in its various offerings, per se`, it's the marketing model. It's weighted heavily in the advertisement/promotion/sponsorship/brand loyalty. M1 is there too. It may cost $0.30 more (if that much) to build a M1 over another like constructed filter. There's no way that an M1 costs 4X as much as a $2.xx-$3.xx filter at the manufacturing level.

 

[Tang419]

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I wonder why companies don't try to capitalize on the cardboard end-cap fiasco by showing their filter cut open next to their filter cut open....

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Because Joe Average Consumer neither understands oil filters, nor does he give a flip.

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Correct. They don't care. Infact if they knew how to close off the hole in the block, they'd probably save money by not running a filter at all.