Hyundai to defer payments due from US government staff
Great marketing and PR on their part. Great work to the bright people over at Hyundai.
Here is a couple comments from over on Reddit.
Quote:
"Good for them. I agree. But recognize that this is a low-risk move from a financial perspective. And it's a move that potentially has enormous PR benefits. They're buying our admiration for cheap.
The federal employees being extended this deferment will probably out of work for days. In the worse case it will be weeks. In most cases this deferment will extend payment deadlines by less than a normal payment cycle.
Hyundai is giving these folks a few extra days. It's not a lot, but it helps. And it makes for great PR."
Quote:
"And not only advertising, this allows them to keep the customers and avoid people having to return the car because of unpaid payments, or even in extreme cases going bankrupt over the issue. This also saves a lot of hassle for Hyundai and that alone saves money for them.
All in all an excellent move from Hyundai."
Quote:
"Hyundai has been a rising star for a while, this gives them that "personal" edge that will catapult them ahead of the their competitors."
Quote:
"Remember the day when American car maker executives flew in private planes to beg for tax payer money? You should be proud to own a Hyundai mate and Hyundai will be our first family car as well, now that I have read this."
Quote:
"How ****** up is our country when the U.S. government bails out domestic car companies, while foreign car companies bail out U.S. citizens."
Quote:
"Dang, this is some excellent PR. Not that I'm saying they're only doing it for the bottom line. People, even corporate executives, tend to be generally compassionate and moral. But just looking at it from an advertising angle, this is great stuff. Kudos to their PR team."
Quote:
"****. I'm not even a government employee and i'm half tempted to trade my Focus in for an Elantra or something now.
I think it's working."
Quote:
"who cares what their motivation is. they could just as easily maximize profits by skimping on quality or screwing over their workers. If this is their way of attracting customers (by being decent human beings) then they seem like a pretty intelligent company.. ford, GM, and especially Chrysler could learn from them."
Quote:
"Wow I don't own a Hyundai but I'll remember this the next time I'm looking for a vehicle."
Quote:
"The new Elantra is a sweet piece of engineering and design.
Interested how the design of Hyundais are being mimicked by big automakers (e.g. Toyota Avalon) when we used to joke it was the other way around.
Good on Hyundai for striving to make not just good looking cars, but good cars engineering wise."
Great marketing and PR on their part. Great work to the bright people over at Hyundai.
Here is a couple comments from over on Reddit.
Quote:
"Good for them. I agree. But recognize that this is a low-risk move from a financial perspective. And it's a move that potentially has enormous PR benefits. They're buying our admiration for cheap.
The federal employees being extended this deferment will probably out of work for days. In the worse case it will be weeks. In most cases this deferment will extend payment deadlines by less than a normal payment cycle.
Hyundai is giving these folks a few extra days. It's not a lot, but it helps. And it makes for great PR."
Quote:
"And not only advertising, this allows them to keep the customers and avoid people having to return the car because of unpaid payments, or even in extreme cases going bankrupt over the issue. This also saves a lot of hassle for Hyundai and that alone saves money for them.
All in all an excellent move from Hyundai."
Quote:
"Hyundai has been a rising star for a while, this gives them that "personal" edge that will catapult them ahead of the their competitors."
Quote:
"Remember the day when American car maker executives flew in private planes to beg for tax payer money? You should be proud to own a Hyundai mate and Hyundai will be our first family car as well, now that I have read this."
Quote:
"How ****** up is our country when the U.S. government bails out domestic car companies, while foreign car companies bail out U.S. citizens."
Quote:
"Dang, this is some excellent PR. Not that I'm saying they're only doing it for the bottom line. People, even corporate executives, tend to be generally compassionate and moral. But just looking at it from an advertising angle, this is great stuff. Kudos to their PR team."
Quote:
"****. I'm not even a government employee and i'm half tempted to trade my Focus in for an Elantra or something now.
I think it's working."
Quote:
"who cares what their motivation is. they could just as easily maximize profits by skimping on quality or screwing over their workers. If this is their way of attracting customers (by being decent human beings) then they seem like a pretty intelligent company.. ford, GM, and especially Chrysler could learn from them."
Quote:
"Wow I don't own a Hyundai but I'll remember this the next time I'm looking for a vehicle."
Quote:
"The new Elantra is a sweet piece of engineering and design.
Interested how the design of Hyundais are being mimicked by big automakers (e.g. Toyota Avalon) when we used to joke it was the other way around.
Good on Hyundai for striving to make not just good looking cars, but good cars engineering wise."
