Agree mechanicx, and I'm the same way. To me a no name brand oil has to prove something to be a bargain especially when the price is really close (~$5 is nothing on a oil change) I will always choose the name brand also. Some things do go against the grain though, take super tech oil from walmart for instance, these oils have been used, tested and come to be trusted by many here myself included, however while doing so the bargain has also went away as the cost has went up I guess so many people now know, and trust the oil.
As of right now oils to me that are the best bang for the buck ever day prices are Mobil 1 oils (laugh i know) Mobil 1 synthetic is now cheaper than many of the other synthetics !! And the Drive Clean 5000 is always priced low. MotorCraft semi-synthetic 5w-20 at walmart is a outstanding buy, I wonder sometimes why I chase oil sales etc when the oil is always there at such a great price !!