Having grown up in Tampa (left ten years ago), I was intrigued when I heard it was made and bottled in Tampa. I was initially interested in their universal ATF since I was getting ready to do a poor man's flush on my wife's car. I then started paying attention to their oil offerings as well. I placed a call to their engineering department for information on the ATF but had to leave a message. Later that day an extremely friendly engineer returned my call and talk to me for quite awhile. Had I still lived in Tampa, and had access to it, I would have given it a try. No one around me at the time carried it and shipping made it not worth my while. I'd still be open to trying both the full syn ATF and full synthetic motor oil if I could get my hands on it without much hassle.