Originally Posted by Jackson_Slugger
Originally Posted by BlueOvalFitter
Originally Posted by oilchangeguy
Who makes Peak Synthetic and is it any good?
Wasn't it made by Pennzoil at one time?
Never heard that, you might be thinking of Wolf's Head oil, which is Amalie now I think...
Just a slight clarification. Pennzoil owned Wolf's Head, but for the most part production, sales, and distribution were operated separately from Pennzoil Products. Until Shell spun off Wolf's Head to Amalie shortly after buying out P-QS, Wolf's Head had its own distributors. So it was owned, not a private label being produced for some other company.
Sometime in the mid '90s, Pennzoil direct operations started selling a few Wolf's Head quart packaged products as a lower priced companion product, which from my perspective was very successful. After buying out Pennzoil-Quaker State, Shell sold off Wolf's Head, saying that as a regional product it didn't fit their strategic plan. Replacing it in direct operations with Formula Shell, my sales tanked. My customers loved the Wolf's Head, but saw nothing in Formula Shell they couldn't get almost anywhere else.