a couple of the local Pennzoil branded quick lubes have started advertising using this brand... which i find odd, since the place's whole branding is "Pennzoil" I assumed it was a jobber tier SOPUS Product...
(of course I also found it weird last year when my buddy took his car to a Jiffy Lube(AFAIK SOPUS owned), and got Castrol...of course they also charged him $70 for a SynBlend.)
looking at their pricing page, they offer Service Pro More than Pennzoil...http://americanpennzoil.com/services/
Basic (~$30) "Oil and Filter Only with up to 5 quarts of bulk Pennzoil"
Full Service (~$40) "Includes Oil and Oil Filter Change – up to five quarts ServicePro bulk motor oil, Additional Oil $4.95 per quart"
Syn Full Service (~$60) "Change Oil – up to five quarts ServicePro or Pennzoil Full Synthetic motor oil, Additional Oil $6.50 per quart."
High Mileage Full Service (~$50) "Change Oil – up to five quarts ServicePro Synthetic Blend high mileage motor oil, Additional Oil $6.50 per quart."
they all include additional checks and whatnot, and the higher tiers all include a free wash at the attached carwash..