Hey, it contains the ingredient "Revitalizant"!! Wow, that is amazing stuff with no research reports ever written about it anywhere, so it must be super-secret and wonderful.
Perhaps also, since its atomic.... you can see it in the dark, allowing one to check the dipstick without a flashlight. Now, that would be useful, surprised it was left out of the ad.
Invented by P.T. Barnum, perhaps??