Originally Posted By: dogememe
...In comparison to other specialty oil brands like Amsoil and Redline, it's easier to get (for example, you can find regular Royal Purple on the shelf at O'Reilly auto parts and order special versions like HPS, HMX, etc for the next day) and it's price competitive or cheaper.
Regarding prices, I have compared prices of Royal Purple to Amsoil and Redline at quite a few Auto Stores and I have not seen prices that I would call, "Price Competitive."
Originally Posted By: dogememe
PS: It's purple, how awesome is that?
With the right mix of oil soluble dyes, I can produce any color of oil you want, even Chartreuse Pear. Color can be used to simply differentiate an oil.
Color adds NOTHING to the lubrication performance of any oil, so one should not be impressed by color.