Originally Posted By: John_K
2) Mobil 1 Extended Performance, which offered a 15,000-mile guarantee, was already at the industry's sweet spot. Nobody wanted to pay double for an extra 5,000 miles.
Exactly.
Yup - this.
Plain and simple the value proposition isn't there.
2 of the other 15K formulations gets you 30K for the same price. Its not even close.
Make it 20% more for 5K more miles and its a slam dunk.
UD