I'll chime in for my experiment on various plugs in my family's corolla.
Came with Denso OEM, works fine.
Tried NGK copper/steel cheap plugs, didn't gap it, works fine
Tried Autolite copper/steel, didn't gap it, work like poop, loosen itself out of the vehicle, horrible mileage, etc.
Tried Champion single platinum, this time I gap it first before I put it in, works ok, not as smooth as NGK or Denso, but still decent, mileage is a bit lower (but probably due to other wear and tear of the engine), but still going strong after about 80k miles.
In the Ford Taurus, 1 of the OEM motorcraft has a carbon trace in the porcelain that causes a lot of misfire. The last remaining Autolite single platinum at Pepboys works fine after I re gap the remaining 5 plugs.