I frequent a small town auto parts store because it's convenient and the owner is extremely resourceful at keeping my Citroens and Ladas going.
Anyway, I was talking to him about motor oil. He said he pays $14.50 a gallon for 15-40 Rotella and obviously cannot compete with the Wal-Mart and TSC 15 miles away. Conversely, he can buy a gallon of Wolf's Head 15-40 for $9. This guy moves pallet fulls of Wolf's Head to the local farmers based upon cost and he's been in business for 40 years and been through it being a Shell brand to the current Amalie brand and never had an issue.
I was just surprised that as small enterprise he can get the Wolf's Head cheap and the Shell is that much more.
Anyway, I was talking to him about motor oil. He said he pays $14.50 a gallon for 15-40 Rotella and obviously cannot compete with the Wal-Mart and TSC 15 miles away. Conversely, he can buy a gallon of Wolf's Head 15-40 for $9. This guy moves pallet fulls of Wolf's Head to the local farmers based upon cost and he's been in business for 40 years and been through it being a Shell brand to the current Amalie brand and never had an issue.
I was just surprised that as small enterprise he can get the Wolf's Head cheap and the Shell is that much more.