Exactly. Those of us that prefer not to use Fram are in the minority. They stock what sells. Unfortuneatly people want Frams, and quite frankly, the Fram supporters are large. A couple weekends ago I stumbled across biker tv (Canadian show) and the days tech topic was oil filters.
What was the guys basis for selecting the Fram filter? It had more surface area than the stock Harley filter. And becuase of that it was a superior filter. Brief blurb of lower cost, but No mention of anything else, just blanket, use the fram you won't go wrong. How do you combat something like that on national television? Orange can of doom is highly recognized, and if the top tech says its good, by ***, it must be good.
Honestly though, as much as I dislike Fram oil filters, I would use them again for various give-take reasons.
Alex.