What is the supposed application? TDS?
Their claims from the Oil Treatment product page (
https://prolubeoil.com/products/prolube-oil-treatment):
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"Prolube Oil Treatment is made with a highly-concentrated blend of lubricating oils that can be safely used in all types of gasoline & 2-stroke, 4-stroke, and 8-stroke diesel engines. Use to extend engine life, protect from excessive wear, reduce oil consumption, prevent oil breakdown, lower oil temperatures, raise oil pressure and increase fuel economy. Prolube Oil will easily double your oil life and even triple it *depending on your vehicle. Blends with all types of conventional and synthetic motor oils."
Formulation: "Prolube Oil Treatment is comprised of highly-concentrated synthetic ingredients that penetrates and conditions the metal components. Our unique formulation is what makes this product the world’s most extreme oil treatment additive on the market. Formulated by Prolube, Inc. in Ohio, USA."
Prolube Oil Treatment Additive can be used in: Racing,, Cars, Trucks, Motorcycles, Off-Road Vehicles, Dirt Bikes, Marine, Tractors, Semis, Machinery.
Directions: Simply add product to engine. Use 1 oz Oil Treatment / 1 quart motor oil. Use with each oil change. Engines with excessive wear add additional 1oz of Oil Treatment / 1 quart motor oil.
Treatment Ratio:
Engine (1 oz / 1 quart motor oil)
Differentials (2 oz)
Gearbox (1-2 oz)
Power Steering Pump (1-2 oz)
Transmission: 13 quart (car): 2 oz of Prolube
Transmission: 20 quart (heavy duty truck): 4 oz of Prolube
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They claim the business has been around since 1988, the product since approximately 1990. Far as I can tell, the older gentleman is the developer of the product. I get the impression that his son ran their advertising/social media prior to this year, and it was relatively limited. Hard data is limited there--I did find a 2017 FB post with purported testimonials from various companies that had used their products throughout the years:
It appears that the developer's grandson--of a generation generally more savvy with social media--overhauled their social media presence, marketing, and packaging earlier this year, thus they have begun appearing on people's radar on the internet....