Customers of the BIG-3 have voted with their wallets over the years, and they voted by putting their money into other Manufacturers pockets. If the BIG-3 were blind/deaf to this, then they deserve to go bankrupt because they weren't listening to their customers. That's a no-no in the business world.
When I say they weren't listening to their customers, I mean cheapening the quality of the product and thinking it's good enough to suffice. All this in order to meet the UAW's demands rather than putting their feet down and digging into the demands and telling them they can't in order to remain competitive.
Enough said. GO DIRECTLY TO JAIL, DO NOT PASS GO, DO NOT COLLECT BAILOUT!