Motor Oil Prices

Has anyone else noticed every Motor Oil out there has gone up significantly except for Royal Purple.
It's still around $37 at walmart >>>>> https://www.walmart.com/ip/Royal-Pu...ance-Motor-Oil-5-Quarts/35513141?athbdg=L1300
It was originally $31 @ WM, they simply priced in the 20% increase a bit early.

If RP hasn’t increased their prices again, they’ve found somewhere else to shave the 20% off their cost, they’re not going to lose ground to competitors no matter what you think about their price.
 
The part you missed is in Bold
Maybe there's was 20% too high before. Perhaps they have figured out no one will pay $40.00. Perhaps they haven't done a price increase yet - they tend to come at intervals - like it went up 2 bucks, then 6 months later an other 2 - etc.

Maybe we all should stock up on royal purple? Sell it on ebay in a few months for a profit?
 
Several threads on this. Why hasn’t RP gone up?

Good question…perhaps they had a lot of margin between the schlock components they’re buying and what they’re putting on the shelves.…
 
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