I know that you're being a little tongue in cheek here, but your question is a valid one.
If Ultra is all that and it probably is, then why doesn't SOPUS spend a dime to gain the certs that would demonstate just how good this oil really is?
As it is now, as you note, Ultra carries certs that match those of some of the least expensive oils available.
The oil nerds here may recognize it as a superior product, although it exceeds the needs of most of us.
Why not pony up for something beyond basic certs to prove the value of this premium priced oil?
XOM does this with most flavors of M1, and maybe if SOPUS wants to play in the big-boy league, they need to as well.
If Ultra is all that and it probably is, then why doesn't SOPUS spend a dime to gain the certs that would demonstate just how good this oil really is?
As it is now, as you note, Ultra carries certs that match those of some of the least expensive oils available.
The oil nerds here may recognize it as a superior product, although it exceeds the needs of most of us.
Why not pony up for something beyond basic certs to prove the value of this premium priced oil?
XOM does this with most flavors of M1, and maybe if SOPUS wants to play in the big-boy league, they need to as well.