I am obsessed with this topic. I am a California native, transferred to the Midwest 2 years ago for work. I never knew what a real winter was until I moved out here. I had never seen rusty cars either. California cars are in total different leagues than rust belt cars. People out here cannot even picture 90s cars on the roads, and I understand why. Salt really does destroy cars out here. Is it necessary? Yes, but only up to a point. Salt lowers the melting point of the ice by 20 or so degrees, but if it gets colder, than it offers no advantage. You can imagine the salt melting the snow, and turning into dirty ocean water. It is really that bad.
I work on my own cars, and rust can make the simplest jobs 4x as long. As mightymouse said, it is a terrible reality up here. Anything can be replaced in a car, except the body. My remedy is Fluid film, but even that is not perfect. It's impossible to get every nook and cranny, and the spray of wheels washes off a lot of fluid film. But I use it because it is non-toxic, so I don't contribute to natural destruction. Ultimately, what I do is use a winter beater, and keep the nicer car unused all winter long. It is a necessity up here for the car enthusiast.
That being said, I love the Midwest. And I don't have a desire to go back to CA. All seasons except winter here are far better than CA. I will tell you, moving from a drought infested landscape to the temperate Midwest was an eye opener for me. I have never seen so much green grass and trees. It is like the garden of eden up here all summer long. As a California native, I had no idea how beautiful lush green landscapes could be. It all makes it worth it to me. Pay more for a winter beater, sure, but live as an enthusiast without guilt in the winter.