And for some GDI or TGDI applications, an xW-30 or xW-40 is better, even if the engine calls for 20 (Hyundai/Kia especially). I say this all the time here but the only reason one should use a 20 grade is if their goal is the absolute best fuel economy or if all they do is very short trips during the winter (and even then a 30 would likely be fine). With that in mind, a 0w-20 has a very small fuel economy advantage over 5w-20 due to not only easier warm-up flow, but lower friction overall because many 0w-20s rely heavily on friction modifiers, which, aside from the counterintuitive fact that zddp increases friction, is why they can get away with lower zddp levels you see in oils like M1 AFE.
Regarding start-up flow, most anybody in the lower 48 states could easily get away with a 5w or even 10w (down to 0°F) during winter, but you will get better fuel economy from a 0w.