Fram Titanium

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So I believe last year on the Fram website, before they were bought out, when you looked up the filter for your vehicle there was also a video on the page explaining the benefits and highlights of the Ultra filters. In the video Matthew Linko, Technical Trainer at Fram, who gave the short video with him and it stating in the video the Ultra is a "2-ply synthetic & cellulose media". The video still exists if you google "Fram Ultra filter video", it was the first one to pop up. Video states the Ultra is good for 20,000 so it's fairly current and is an actual video from Fram.
 
Originally Posted by Lufty
So I believe last year on the Fram website, before they were bought out, when you looked up the filter for your vehicle there was also a video on the page explaining the benefits and highlights of the Ultra filters. In the video Matthew Linko, Technical Trainer at Fram, who gave the short video with him and it stating in the video the Ultra is a "2-ply synthetic & cellulose media". The video still exists if you google "Fram Ultra filter video", it was the first one to pop up. Video states the Ultra is good for 20,000 so it's fairly current and is an actual video from Fram.


That's why I think Fram has a typo, and the Titanium is just an Ultra with different can paint and finish. Both have the same efficiency and mileage ratings.
 
Originally Posted by blupupher
The filter animation on their site even shows a different media in the Titanium vs Ultra. They are not the same.

Need to go buy one and cut it open.


Got them, gimme a couple days, of course your video will be better
wink.gif
 
I agree blupupher... Different media between the two I'd bet...

Got a Fram Titanium today.... I'm like you I like the grip all over the filter can... Nice to have that. I'm going to put this one my Nissan Altima VQ with 310,000+ miles for the next run. And I am going to get the Force filter as well.. I am glad Fram is back at AAP.


[Linked Image]
 
Last edited:
Originally Posted by kstanf150
We're talking about filter price vs filter price

$15 bucks vs $9 bucks

Which one you gona buy from ?

Does it matter how much an oil filter costs? Most members here will let it stay on their engine for up to 3-4 OCI's. They think they're saving money, not having to lay down on the ground, or being plain lazy, by not having to change it every OCI.
So, money shouldn't be an object to most here.
Even though my oil filter is changed at every OCI, I still wouldn't pay $15 for said filter when there are better filters less expensive.....such as Motorcraft.
 
At the rate AAP gives discounts and coupons these can easily be had for about the same or less than an Ultra at the Great Walmart of China. I just priced two Titanium filters (9688 and 7317) on AAP's website with a 10% off code and a $5 discount coupon I have and it came out to the Wally World price.

AAP routinely gives out 20-25% discount codes so getting these filters at a lower end price should no be difficult.
 
Originally Posted by BlueOvalFitter
Does it matter how much an oil filter costs? Most members here will let it stay on their engine for up to 3-4 OCI's. They think they're saving money, not having to lay down on the ground, or being plain lazy, by not having to change it every OCI.
So, money shouldn't be an object to most here.
Even though my oil filter is changed at every OCI, I still wouldn't pay $15 for said filter when there are better filters less expensive.....such as Motorcraft.

Now you're just being silly, making stuff up to try and make a point you haven't been able to do otherwise.
 
Originally Posted by Ignatius
At the rate AAP gives discounts and coupons these can easily be had for about the same or less than an Ultra at the Great Walmart of China. I just priced two Titanium filters (9688 and 7317) on AAP's website with a 10% off code and a $5 discount coupon I have and it came out to the Wally World price.

AAP routinely gives out 20-25% discount codes so getting these filters at a lower end price should no be difficult.

Can I get the 20-25% discount code, without applying for their AAP Rewards or Credit Card?
 
This peaked my curiosity. I'm thinking Fram might be on to something, since gasoline engine OCI's are coming back down due to the new, dirtier GDI engines taking over. If oil filters can survive the additional soot and fuel dilution of GDI engine oil, it is easier and cheaper to leave a high quality oil filter on and just change the oil more frequently.

This begs the question whether to use top synthetic engine oils at all in GDI engines, having to dump them more frequently due to contamination, but that's a whole other topic.

Per usual, Marketing just issues some blathering about "new & improved!" without any detail for us analytical types. Notably, they also use metal end caps, despite saying cardboard end caps provide a better adhesive seal to the media on the cheaper filters. *sigh*

[align:center][/align]"Stronger, more durable synthetic blend media provides an outstanding 99%+ dirt-trapping efficiency.*"

https://www.fram.com/products/consumer-products/oil-filters/fram-titanium-oil-filter/
 
Originally Posted by Triple_Se7en
Originally Posted by Ignatius
At the rate AAP gives discounts and coupons these can easily be had for about the same or less than an Ultra at the Great Walmart of China. I just priced two Titanium filters (9688 and 7317) on AAP's website with a 10% off code and a $5 discount coupon I have and it came out to the Wally World price.

AAP routinely gives out 20-25% discount codes so getting these filters at a lower end price should no be difficult.

Can I get the 20-25% discount code, without applying for their AAP Rewards or Credit Card?


I put in an email I use for junk and spam this morning on their website and got 20% discount code SRFEBX which I will be using to get a new Titanium 9688 for my Hyundai GDI later today. That with my $5 coupon dropped the price down to $8 after tax.

Originally Posted by LubricatusObsess
This peaked my curiosity. I'm thinking Fram might be on to something, since gasoline engine OCI's are coming back down due to the new, dirtier GDI engines taking over. If oil filters can survive the additional soot and fuel dilution of GDI engine oil, it is easier and cheaper to leave a high quality oil filter on and just change the oil more frequently.

This begs the question whether to use top synthetic engine oils at all in GDI engines, having to dump them more frequently due to contamination, but that's a whole other topic.

Per usual, Marketing just issues some blathering about "new & improved!" without any detail for us analytical types. Notably, they also use metal end caps, despite saying cardboard end caps provide a better adhesive seal to the media on the cheaper filters. *sigh*

[align:center][/align]"Stronger, more durable synthetic blend media provides an outstanding 99%+ dirt-trapping efficiency.*"

https://www.fram.com/products/consumer-products/oil-filters/fram-titanium-oil-filter/




I have a Fram Ultra 9688 in my Hyundai GDI right now and I am perfectly comfortable keeping it on for 20,000 miles while changing the oil every 5000 miles. No issues doing this as of yet.
 
I don't disagree. I use Fram Ultra also across the board on all my engines.

The question in these posts is what is Fram Titanium by comparison, and is it worth changing to? So far, I haven't seen any hard evidence of anything to cause a change to it. The fact Titanium is exclusively offered only at AAP makes me further suspicious of the motives behind it. It seems to me this appears to be a marketing gimmick without real benefit to we consumers - i.e. - more profit from superficial changes? The advertising even has the same mileage (20,000 max. OCI).
 
Originally Posted by Triple_Se7en
Can I get the 20-25% discount code, without applying for their AAP Rewards or Credit Card?
This code - SRFXBX reduced the price of a FRAM Titanium from $14.99 to $11.24 (before tax) or a savings of 25%.
 
Originally Posted by kschachn
Originally Posted by BlueOvalFitter
Does it matter how much an oil filter costs? Most members here will let it stay on their engine for up to 3-4 OCI's. They think they're saving money, not having to lay down on the ground, or being plain lazy, by not having to change it every OCI.
So, money shouldn't be an object to most here.
Even though my oil filter is changed at every OCI, I still wouldn't pay $15 for said filter when there are better filters less expensive.....such as Motorcraft.

Now you're just being silly, making stuff up to try and make a point you haven't been able to do otherwise.


Obviously it's a fishing expedition ...
Trolling.gif
 
Originally Posted by BlueOvalFitter
Originally Posted by kstanf150
We're talking about filter price vs filter price

$15 bucks vs $9 bucks

Which one you gona buy from ?

Does it matter how much an oil filter costs? Most members here will let it stay on their engine for up to 3-4 OCI's. They think they're saving money, not having to lay down on the ground, or being plain lazy, by not having to change it every OCI.
So, money shouldn't be an object to most here.
Even though my oil filter is changed at every OCI, I still wouldn't pay $15 for said filter when there are better filters less expensive.....such as Motorcraft.



Always good conversation.

If the 6 bucks doesnt buy me anything I need, or provide any more peace of mind, then its 6 bucks that could go toward something else I do need.
I dont have a problem with install or removal so the fully textured can isnt solving any problems while adding to the price.

Fram tells me the ultra is good for 20K
Hondas factory maintenance minder tells me their factory cheapie is also good for 20K or basically 2 OCI's - and the ultra's way better than that.

In this case BOTH manufacturers tell me Im good - there isnt even a debate, does it make me lazy to trust they have it right?

Does changing it at 10K even make sense? Or is simply an assured waste of time money and resource ?

UD
 
Originally Posted by LubricatusObsess
I don't disagree. I use Fram Ultra also across the board on all my engines.

The question in these posts is what is Fram Titanium by comparison, and is it worth changing to? So far, I haven't seen any hard evidence of anything to cause a change to it. The fact Titanium is exclusively offered only at AAP makes me further suspicious of the motives behind it. It seems to me this appears to be a marketing gimmick without real benefit to we consumers - i.e. - more profit from superficial changes? The advertising even has the same mileage (20,000 max. OCI).


The Fram Titanium = Fram Ultra in different packaging. Yes is all marketing but for my part I would rather buy from AAP as they always have some promotion you can take advantage of to bring the price down. For example I turned in a used battery at AAP today and got a $10 gift card that I immediately flipped for a Titanium 9688 oil filter. Price ended up being $5.74 after tax. That is a great deal no matter how you slice it.
 
Originally Posted by bbhero
Originally Posted by kschachn
Originally Posted by Marco620
After my wholesale discount I can get three napa platinums for almost the same money. I squeezed the AAP Titanium and in the 7317 it fells like a PH7317 with a gritty coating on the shell. Wasnt too impressed.

Hmm the "squeeze test" for oil filters. That's a new one.



Remember "Don't squeeze the Charmin" commercials back years and years ago...

lol.gif


AAP has found its Mr. Whipple?
 
Originally Posted by Ignatius
Originally Posted by Triple_Se7en
Originally Posted by Ignatius
At the rate AAP gives discounts and coupons these can easily be had for about the same or less than an Ultra at the Great Walmart of China. I just priced two Titanium filters (9688 and 7317) on AAP's website with a 10% off code and a $5 discount coupon I have and it came out to the Wally World price.

AAP routinely gives out 20-25% discount codes so getting these filters at a lower end price should no be difficult.

Can I get the 20-25% discount code, without applying for their AAP Rewards or Credit Card?


I put in an email I use for junk and spam this morning on their website and got 20% discount code SRFEBX which I will be using to get a new Titanium 9688 for my Hyundai GDI later today. That with my $5 coupon dropped the price down to $8 after tax.

Originally Posted by LubricatusObsess
This peaked my curiosity. I'm thinking Fram might be on to something, since gasoline engine OCI's are coming back down due to the new, dirtier GDI engines taking over. If oil filters can survive the additional soot and fuel dilution of GDI engine oil, it is easier and cheaper to leave a high quality oil filter on and just change the oil more frequently.


I have a Fram Ultra 9688 in my Hyundai GDI right now and I am perfectly comfortable keeping it on for 20,000 miles while changing the oil every 5000 miles. No issues doing this as of yet.


I wanted to amend my former statement. I changed the oil on my 2012 Accent today after it developed a tick and thankfully the tick went away afterwards. I had not had this issue up until having about 8500 miles on the Fram Ultra XG9688 oil filter on the car.
I am not blaming the oil filter.

I took over maintenance of this vehicle about 15,000 miles ago and previous to that the vehicle was not well maintained at all. I think the engine was dirty as all get out from habitually overdue oil change intervals and this Fram probably cleaned a lot of that stuff out that the Hyundai OEM oil filters I had used previously might have missed. I did replace the Fram Ultra with a Fram Titanium 9688. I wanted to run a Fram Ultra/Titanium up to 20,000 miles on this engine but in the instance a tick develops before that again I will change it out for something like a Fram Tough Guard or Fram Extra Guard or just go back to using a Hyundai OEM oil filter. I have been doing 5000 mile oil change intervals but may knock that down to 3750 as well and maybe just use one oil filter for two intervals like I did with the Fram Ultra.

I remember having it impressed upon me by two separate Hyundai people that oil filters should not be used for more than 7500 miles on these engines and that related specifically to the OEM oil filter. I am thinking that may apply to all filters though just due to the amount of soot these engines produce that winds up in the crankcase which acts as a dumpster. This is an issue I have read about with GDI engines and I think that no matter how good an oil filter may be it may be best to not push it too far.
 
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