Thanks for the interest guys. I am definitely going to contact FRAM. I really have no axe to grind with FRAM - this is not a hoax. I have images from many different brands - bosch, valvoline, mann, fram, porsche, motorcraft, supertech. I bought an oil filter cutter from Jegs a couple years ago because I was interested in how much of a difference there was between filters and construction. For instance, I wanted to know what the difference was between bosch premium and bosch premium plus. I can say that there is a huge difference in the amount of filtering media in the brands. I have typically found that the more expensive, the more filtering media. I know that there is much more at play, like the type of media, the valve etc...
I captured the production code on the filter, maybe Fram can figure out when the filter was produced. It was a filter from my own personal vehicle. I inspected the filter and determined that it wasnt a situation where the filter media sprung back. It wouldnt do that because there was no glue where the pleats mate to the top and bottom.
I am disappointed that my local wal mart stopped carrying bosch and substitutued the Fram synthetic in its place. I did install a fram synthetic in the place of this one so Ill be able to tell if they are constructed different. I wouldnt have bought the fram syn filter if I cut this one open before installing.
If you are reading this thread, then you are a motor oil nerd like myself. If you dont own one, I highly recommend a filter cutter. It has been a great learning tool and it allows you to make more educated decisions on the filter purchase as well as monitor the health of the engine. For instance, I bought a porsche 944 back from the dead (mothballed by previous owner for 5 years) and I ran 0w40 M1 through the engine as a flush. That engine oil is really too thin for a mid 80s car. Anyway, the M1 did exactly what I wanted - I was shocked at the amount of crud in the filter. The previous owner must have not run good quality oil or didnt change often. Subsequent changes dont have crud in the filter, but I can say the amount of oil leaking on th edriveway is 2x more!