Like Nate asked...what else is there? Or have men become so feminized they prefer liquid soap and a loofah? Carrying the latter into a shower on base (or in the field) would have earned a well-deserved butt-kicking 20 years ago. How times have changed.
Try Ivory or Safeguard. It rips dirt (and the first layer of the epidermis) off like sandpaper. And that's the way it should be.
1973 vs 2023