Cadbury keeps trying to change our chocolate to American flavour - we don't like that, they have to revert to our style or lose sales to the local brand. A couple of years ago a small dairy company created a cult following with their chocolate flavour milk...they couldn't keep up with demand, shops were sold out, there were limits on how much you could buy, and they had security guards just for the dairy section of the supermarket. It was being sold online for 4 times purchase price. I still haven't tried it.