Nice move by Toyota for owner and social media. Inexpensive media blip(likes, shares, news story etc) for them compared to conventional media methods. Social media win.
I am surprised the wiring did okay and it kept running/driving.
Wonderful story of sacrifice, bravery and the human spirit amid that heart aching tragedy.
Good on Toyota for whom I'm sure their reward was sincere and spontaneous as any entity with a conscious would do. The PR fallout is nice but secondary. Not something to milk.