Bruce donated time/material/brain power for the experiment. I really doubt that it's for sale and I really can't imagine what it would cost if you really had to pay for it. Pondering the price, if you factored all things considered, I can understand why some stuff is so expensive ..and I wonder how Molecule ever brought products to market at the price he did. He must have worked for very little for the hours invested. He did have the advantage of offering a fixed product offering ..but this is Bruce manipulating various stuff with his sophisticated blending software and coming up with an (at the time) untested product. There isn't even a commercial offering to mimic and improve upon, AFAIK. He's pioneering in, AFAIK, uncharted territory.