I think the industry has settled on a model life cycle of 7 years, with year 4 typically being the mid-cycle refresh. This is what the consumer's attention span has diminished to, so the manufacturers are taking full advantage of this and timing any changes to coincide with the consumer's loss of interest in their 4-7 year old vehicle.
Why keep tried and true designs around when simple, cheap "upgrades" will spur most people to get that new car itch? Plug they are hoping that these upgrades will not last the full life cycle and be too expensive to fix, pushing even harder for a new car purchase.
PS - I'm a bean counter, and we aren't all like many on here portray us to be. I will drive my 12 year old car as long as I can because it has just enough comforts to keep me satisfied, while not being too difficult or costly to repair.
Why keep tried and true designs around when simple, cheap "upgrades" will spur most people to get that new car itch? Plug they are hoping that these upgrades will not last the full life cycle and be too expensive to fix, pushing even harder for a new car purchase.
PS - I'm a bean counter, and we aren't all like many on here portray us to be. I will drive my 12 year old car as long as I can because it has just enough comforts to keep me satisfied, while not being too difficult or costly to repair.