It makes me wonder how much the fee is.
The NAOOA buys the oils they test.
The North American Olive Oil Association (NAOOA) conducts the nation's largest and most complete olive oil testing and certification program. We purchase olive oil from supermarkets in the USA and Canada and test multiple times per year for adherence to the physico-chemical standards set by the International Olive Council (IOC) for both purity and quality. The olive oils listed below are currently certified. Look for our About Olive Oil.Org quality seal when shopping for olive oils.
They have a very short list. I'm certainly not going to limit my purchases to it. Besides that, even they say that the risk of "adulteration" is low. And their FAQ notes that there's a fee for each product, and they're only tested at the request of the seller. The reason why they buy the oil from stores seems like they're thinking of the possibility of a company making special samples just for them. It has nothing to do with the costs to the company.
List of authentic olive oils bearing the NAOOA Quality Seal which is awarded to olive oils that are tested for purity and quality.
www.aboutoliveoil.org
The brand I usually buy does not have your seal…when will you test it?
We only test brands that agree to be part of our program. Please inquire with the brand and suggest that they might join.
I just purchased a bottle from a company whose name is listed on your webpage of certified brands, but the bottle does not have the seal on the label. Does that mean it is not authentic?
No. There are a couple of reasons why this may be the case. First, the AboutOliveOil.org Quality Seal program is product specific—not company specific. Companies have to pay the fee for each separate named product. A company might agree to pay the fee for their best-selling item, e.g., “Premium EVOO,” but not for a product that does not have wide distribution or high sales, e.g. “Organic Limited Edition EVOO.”
Second, companies in the program are not required to put the AboutOliveOil.org seal on their labels. Many are content just to have the seal listed on the website or share the information with retailers because labels get crowded and they may wish to use the space for other information.
********
I just purchased a bottle from a company whose name is listed on your webpage of certified brands, but the bottle does not have the seal on the label. Does that mean it is not authentic?
No. There are a couple of reasons why this may be the case. First, the AboutOliveOil.org Quality Seal program is product specific—not company specific. Companies have to pay the fee for each separate named product. A company might agree to pay the fee for their best-selling item, e.g., “Premium EVOO,” but not for a product that does not have wide distribution or high sales, e.g. “Organic Limited Edition EVOO.”
Second, companies in the program are not required to put the AboutOliveOil.org seal on their labels. Many are content just to have the seal listed on the website or share the information with retailers because labels get crowded and they may wish to use the space for other information.