The average consumer wouldn't care. It's oil, it comes out of a bottle, it's slippery, it goes in their engine, they forget about it for months until their next oil change. I would hazard a lot of this is also for industrial bulk applications, but that's just a guess.So you would think, with the more well-known brands, such as Mobil, Pennzoil, Quaker State, Valvoline. ETC.. their reputation would be on the line.. vs let's say super tech, STP oil, Presidential oil?