Originally Posted By: Char Baby
I don't currently own a Rolex and maybe never will. However, should I ever happen to own a Rolex watch, I don't want the one we see on billboards or display windows. I don't want the typical Presidential, Submariner or Daytona. I'd want a e.g., Rolex Date1500 watch on a leather strap, that looks much like any regular watch but, it's a Rolex, without screaming "ROLEX"!
For most Rolex owners, and many luxury watch owners in general, that's the entire point.
It's a known quantity, part of the uniform, and projects the "right" image.
Just like the masses who shop for cars, with the badge as the most important feature.
They are fine watches, and to their credit, they do their own movements, but for that kind of coin, there are a lot of more interesting options, IMO.
But as the poster above says, buy what makes you happy.