Great articles - one glaring omission: image.
The 20s and 30s years old on my job would never even CONSIDER buying a GM or Ford. They think that should be left to the stupid and/or unenlightened. You know, people they feel sorry for. The new up-and-comers wish to convey an image of intelligence and savyness, so these folks will buy an Accord, or a Maxima, or a Camry, or an SUV from one of those companies. The independent one will experiment with a Subaru. When they get into management levels, they will buy a Lexus. Not Cadillac, not Lincoln. The second car will be a Civic, Sentra, or maybe a used Lexus, Acura, or Infinity.
There is NO reason for them not to continue on this path, or to go back to the domestics' newest lost cause. An ever-increasing number of SATISFIED buyers will never come back to GM or Ford. I think even the Mercedes/BMW/Volvo pool will eventually decline, if they haven't already.
The 20s and 30s years old on my job would never even CONSIDER buying a GM or Ford. They think that should be left to the stupid and/or unenlightened. You know, people they feel sorry for. The new up-and-comers wish to convey an image of intelligence and savyness, so these folks will buy an Accord, or a Maxima, or a Camry, or an SUV from one of those companies. The independent one will experiment with a Subaru. When they get into management levels, they will buy a Lexus. Not Cadillac, not Lincoln. The second car will be a Civic, Sentra, or maybe a used Lexus, Acura, or Infinity.
There is NO reason for them not to continue on this path, or to go back to the domestics' newest lost cause. An ever-increasing number of SATISFIED buyers will never come back to GM or Ford. I think even the Mercedes/BMW/Volvo pool will eventually decline, if they haven't already.