I'm an Amsoil dealer who avoids forums, so this is a rare post. I found this doing a search as I was marketing the filters.
I was at both the DJ Convention and the Dallas meeting and WIX is replacing Hastings for all the filter needs where AMSOIL EAO and EAA do not match and that was it. AMSOIL will also offer the full line of WIX racing filters which for obvious reasons don't filter as critical as the nanofiber elements do but allow for filtration of more harmful moderate particles while not hampering flow. The primary reason for choosing WIX was their fast distribution chain.
Alan told a small group that the EA line is a combination of parts from several companies so you will not see us rate their brands against ours. He also said the actual material is basically yje same as Donaldson's Endurance series but we had them make the core stock more durable under higher pressures and loads. On the air filters the pleats are wider.
The electron microscope photo above is for the air filters - NOT the oil filters. The oil filter material looks quite a bit different. Slides were shown to us but not published in the material yet.
The oil filters per A. Amatuzio are guaranteed for 25,000 miles or twice as long up to 60,000 in commercial use. They would not print that on the carton if it would not hold up. Alan told us the exact same thing before the meeting and remarked that the FTC, and our competitors just like all other AMSOIL products will never show data otherwise, thus the guarantee. Donaldson has the same exact guarantee and has had that for years.
As for the MLM. The first 5 years for me being a dealer, I never knew it was really a MLM as we were signing on independent auto stores, Kwik Kar lube centers and dozens of motorcycle shops. Typical MLMs can't do that. An autoparts store who carries AMSOIL buys from AMSOIL and the sponsoring dealer get's the credit for the sale. The money saved on advertising goes into research. Because of that, our competition fears us.
Two of my dealers in Ohio are financial advisors and told me after reviewing 100's of portfolios, the people with the largest incomes were involved in product driven MLMs, thus the reason of their involvement.
When you have a product which carries totally unique products, there will always be demand and thank the lord I am an American to have such an opportunity and help others acheave their dreams. Two things I am proud of - I don't shop at Walmart and I don't visit France!