http://www.nbcnews.com/business/american...msnhp&pos=4
Quote:
Rob Golden, a Los Angeles-based writer, can’t recall the last time he owned an American car, “unless it’s the Chevy my parents drove when we moved to California when I was 10.”
But when Golden's son, Daniel, 23, was looking for a new car, he opted for a Ford Fiesta, despite his father’s suggestion that he buy a Toyota Camry or Corolla.
“I just think it’s cooler looking and a lot more fun to drive,” Daniel said.
The Golden family isn’t alone. Baby Boomers shifted their loyalty to foreign carmakers over the last four decades. But studies show that their children – the so-called millennial generation – favor American-made cars.
"U.S. automakers have burst onto the scene in recent years with small, fuel-efficient and affordable cars that really appeal to a young set of buyers," says Edmunds.com Senior Analyst Jessica Caldwell.
The data show that Japanese makers have seen their share among 18- to 24-year-olds decline by 9.8 percent since 2008. At the same time, domestic brands have increased 1.9 percent.
Popular models include the new subcompact Chevrolet Spark Sonic, Compact Ford Focus and Midsize Ford Fusion, as well as the compact crossovers like the Chevrolet Equinox and Ford Escape.
Ford refers to these four segments as one “super-segment,” accounting for about 50 percent of current sales in the U.S. new vehicle market, up from 35 percent in 2004
Quote:
Rob Golden, a Los Angeles-based writer, can’t recall the last time he owned an American car, “unless it’s the Chevy my parents drove when we moved to California when I was 10.”
But when Golden's son, Daniel, 23, was looking for a new car, he opted for a Ford Fiesta, despite his father’s suggestion that he buy a Toyota Camry or Corolla.
“I just think it’s cooler looking and a lot more fun to drive,” Daniel said.
The Golden family isn’t alone. Baby Boomers shifted their loyalty to foreign carmakers over the last four decades. But studies show that their children – the so-called millennial generation – favor American-made cars.
"U.S. automakers have burst onto the scene in recent years with small, fuel-efficient and affordable cars that really appeal to a young set of buyers," says Edmunds.com Senior Analyst Jessica Caldwell.
The data show that Japanese makers have seen their share among 18- to 24-year-olds decline by 9.8 percent since 2008. At the same time, domestic brands have increased 1.9 percent.
Popular models include the new subcompact Chevrolet Spark Sonic, Compact Ford Focus and Midsize Ford Fusion, as well as the compact crossovers like the Chevrolet Equinox and Ford Escape.
Ford refers to these four segments as one “super-segment,” accounting for about 50 percent of current sales in the U.S. new vehicle market, up from 35 percent in 2004