Alright, I'm sure this might strike up some controversy, but I have to say it. I don't see why it's said that 10w30 is obsolete. Yes, I understand that no current American Auto manufacturer is specifying or recommending it, and yes I know that in colder regions 0W and 5W oils deliver better cold start up and flow better in cold temps. I think it's rather arrogant to call it obsolete though. It is still very common for people in my region (central Alabama) to use it where it's recommended. I haven't seen any indication that it's of lower quality either, as most brands are still updating their conventional 10w30 (and 10W40) to the latest API and ILSAC services. All that being said, I have nothing against lighter weight oils, as they have their place, and their place is more common. Also, if any SOPUS reps may be reading this, I believe QS Defy 5w-40 would sell quite well, and since it's sold in the high mileage oil market, wouldn't cannibalize your Rotella T6 sales. I'd probably start using it once I use up my stash of Defy 10w30.