Not to be contrary to an observation, but I have a Denso right here cut up and the media seems quite a bit thicker than most other paper filters. Even the pictures online sort of show that I think. The TRD is even thicker but it is a racing filter, synthetic, mainly designed for high flow. TRD stands for Toyota racing development I believe. The logic doesn't fit, so likely it is something else causing the problem. Toyota puts their name on the TRD filters, which means they are tested to work right.