So best case at bdcardinal's dealership, you are looking at $513.28 + taxes and any other fees. That assumes three hours and no broken plugs. Put it at four hours + 2 broken plugs and you are at 753.28 + tax and other fees...
I'll just reiterate, it is what it is. Plenty of knowledge out there on the issue, and ways to deal with it. My preference on these is to take it to a Ford Dealership since they have been there and done that. Less likely to have an issue that way, I guess...
I'll believe it when I see it on a class action lawsuit... In the end I'll likely get a check for $5 anyways...
In terms of why these take time, take a look at pictures of the engine bay on these in an F150. The engine is pretty far back under the cowl, making access interesting on the plugs way in the back. I own an '04 F150 with the 5.4 and an '07 Explorer with the 4.6 3V (that also has problems with plugs breaking when you try to remove them), and in terms of work on top of the engine, I'd rather work on the explorer despite the smaller engine bay, since its all out in the open, not buried so far back...