sounds like it's going to be marketed as a 'budget' tire in this version of the news article...
“The launch of the MICHELIN® Defender™ tire represents a significant breakthrough for the standard passenger car tire segment,” said Pete Selleck, Michelin’s new North American chairman and president, at a press conference this afternoon during NAIAS at Detroit’s Cobo Hall. “The Defender tire is a product that meets the demands of Americans who are enduring difficult economic times and are insisting on top value for their money in a way not seen for decades. Consumers can now have a safe tire that lasts longer, thanks to Michelin quality.”
Anticipating the need for a tire that does more for less, Michelin engineers were hard at work during the depths of the recent economic crisis to create a new standard in performance that could empower the family car to go farther and safer, while offering better fuel economy than ever imagined, all at a competitive price point.
As a result, the MICHELIN® Defender™ tire is the best standard passenger car tire the company has ever made. It is designed for the American family, and it fits virtually every standard passenger car on the road today. It combines safety, longevity and fuel-efficiency in one high-performing tire, without having to sacrifice one performance for another.
While the Detroit show highlights the best new vehicles in the world, this latest Michelin innovation can renew the family car already in American driveways with improved performance — all backed by the Michelin Promise Plan™.
The MICHELIN® Defender™ tire incorporates many of Michelin's latest technical advancements, including the all-new, revolutionary IntelliSipe Technology™ which combines 3D Active Sipes and Variable Thickness sipes enhancing tread features and providing increased safety. IntelliSipe Technology™ optimizes the number of sipes within the tire, proving additional grip for assistance in braking confidently.
MaxTouch Construction™ combined with the interlocking action of Michelin's breakthrough IntelliSipe Technology™ delivers impressively long wear life by providing exceptional tread block rigidity, while optimizing the tire's contact with the road during acceleration, braking and cornering.
In fact, the MICHELIN® Defender™ tire outlasts a leading competitor by up to 21,000 miles* and stops up to 31 feet shorter** than a leading competitor, helping drivers stay protected on the road.
Additionally, due to its low rolling resistance for better fuel-efficiency, the MICHELIN® Defender™ tire can help drivers save up to $250 in fuel @ $3.50/gallon over the life of the tires.***
All of this performance is backed by the Michelin Promise Plan™, a comprehensive plan unlike any other offered in the tire industry. For example, with the Promise Plan, customers who buy two or more MICHELIN® brand tires get a robust guarantee and warranty plan that includes a 30-day satisfaction guarantee, limited mileage warranties on passenger and light-truck replacement tires and flat-tire changing assistance for 36 months.
The MICHELIN® Defender™ tire, designed, engineered and manufactured in North America, will be available in April 2012.