It is a liquid but applied by a hand pumped sprayer. A pad is NOT used, a terrycloth towel is. All one needs do is to read the directions.....there are areas it is not intended for. Any textured plastic is just one example. Spraying a pink liquid into cracks between say, fender and door, should be an obvious no no to anyone. If you spray it in there you must be able to get it out (DUH). There is nothing simpler to use providing a little common sense is in play, apparently foreign to some.
Don't want it in the crevices around a door handle? Then don't spray it there!!! Use the already saturated towel to wipe the product in that area. Textured black plastic beneath the windshield wipers? Don't use it there at all! Exterior windows, wheels, (steel or alloy), NON textured plastic, trim? Yes! I use it as much in the house as I do on the car. It's so simple that it hurts but some make problems where they don't exist.
Watch the video at the bottom of the WP site....it's just that simple.
Read the directions on the package.
Use common sense.