I'm a dope... I'm thinking of Amsoil filter mileage claims.
On the Purple website it states:
What is the recommended change interval?
Vehicles under warranty should follow the vehicle manufacturer’s recommended change intervals. For non-warranty applications, the useful life of Royal Purple premium oil filters is the life of the engine oil. Vehicles driven in severe conditions should follow the change intervals recommended in their owner’s manual; severe conditions are defined as racing or commercial applications, frequent towing or hauling, extremely dusty or dirty conditions, or excessive idling.
https://www.royalpurple.com/faqs/
Doesn't sound like they are making a mileage claim like the others do with these filters. Interesting!