Originally Posted By: FetchFar
Certainly marketing has their work cut out for them. Make no mistake, cutting valvetrain friction (and rings, wrist pin) by 45% is not trivial. Saves gas. Engine runs cooler.
If it was a big gas saver, they would have been all over it for CAFE credits. Given the amount of time that's passed since the paper was presented, the Nissan Ester Oil was introduced, to now, I'd guess that they've mostly given up on it, especially when we consider that they're moving to 20 grades in some applications. The moral is that one can accomplish great feats in engineering if one throws enough money at the problem, but getting the customer and marketing and accounting onside is another issue.
However, it's pretty interesting technology. The oil will have to do better in UOAs and come down significantly in price before I'd even consider it. They're charging prices in Red Line and Motul range, without offering Red Line or Motul base stocks, much less their performance.