Both of my Scions are titled as Toyota's. Not sure if that's multiple dealer ineptitude or the norm. Others with Scions have said the same.They were hoping 20-somethings could afford new cars but got 55 year old spinsters instead.
Whenever they come up on Craigslist, they're a "Toyota Scion." The ruse was missed by noone.
Toyota's marketing would probably have preferred the older people buying Avalons or Lexi.
The one decent selling model that Scion had was the first gen TC. That was actually purchased by 20 and 30 somethings. The other many models were mostly bought by 40's to 60's. Low sales numbers were the main reason they dropped Scion. Dealers tried to not sell them. The no haggle price was part of their hate. Hard to tack on scotch guarding or nitrogen filled tires that a Tacoma or Camry buyer would accept. There was the benefit of most models actually being built in Japan, mostly by Kanto or their subsidiary.