You can get a spool of RG6 at Home Depot/Lowes and a crimp tool, and the grounding block for low money. Use some compression fittings, I like the looks of the Belden ones. I picked up the Bell South (?) coax kit, but found the snips to not be rated for the common copper clad steel RG6 used, so piecemealing a kit with Klein snips, stripper and compression tool might be a better step up. Good snips will cleanly cut coax w/o crushing (especially if you twist the tool while cutting); a good stripper will cut outer jacket, shield and inner dielectric to the proper size, and quickly.
Little bit of liquid electrical tape shouldn't be required but should give that last bit of weatherproofing on outdoor connections.
At this point you'd be able to run coax at will. You don't have to be anal about making the coax as short as possible; but every extra foot of length is adding system loss (as is every coax splitter). So don't buy 100' premade runs when a 25' length will do, that sort of thing.
On my house I put up a cheapo TV antenna, maybe 5' long, on a 5' mast that goes into a TV rotor, which is on another 5' mast which is anchored to a 4x4 post on my deck. Just below ridgeline of my house, so I get... very little. I had a preamp for years but finally removed it when I wanted to check the coax out; I noticed one cheap TV didn't like the loss of signal but the main TV didn't care.